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BCorps, all over the world, are changing what it means to be a ‘business’ in this bonkers world. 

The B Corporation stamp verifies that a business meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

More about that B Corp 

This is a definition established by the USDA meaning the ingredients used in the product come from renewable biological sources. Biobased products reduce the need for many petrochemical based products. The USDA certified biobased product label is common and sought out by consumers in the United States but the term is not commonly used in Europe. 

Learn more about it here: USDA

Chelating agents are chemical compounds that bind with metal ions. In our formulations, chelating agents help to manage the variations in water hardness in tap water as they bond to particles in the water effectively suspending them in the dissolved solution to prevent them from impacting the cleaning performance or contributing to microbial activity. 

Being a cruelty free brand means that you stand against animal testing of cosmetics or (in our case) household products on animals. 

Homethings is a cruelty-free brand. We do not test on animals during product development or production - or allow any third parties to do so with our products. We will not sell our products in jurisdictions that require animal testing. 

We hold ourselves accountable to being a cruelty free brand by certifying our compliance to the third party, Cruelty Free International accreditation standards, that are globally recognised as best practices for brands in regards to animal testing. 

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J - M

N - R

There is no industry standard and agreed definition of what a ‘Natural’ or ‘Naturally Derived’ ingredient actually is. This leads to brands applying their own definitions and, in some cases, greenwashing. 

Our definition of a natural ingredient is any ingredient that is found in nature and has had minimal processing to them largely in their natural form. For example, the sodium bicarbonate that we use can be considered a natural, mineral based ingredient. 

Our definition of a naturally derived ingredient, is one whose original source ingredient originates from plants, minerals or microbes. For example, we would class the Citric Acid that we use as a naturally derived ingredient as it is industrially produced by microbial fermentation. 

We believe that it is reasonable to call a cosmetic or household product ‘Natural’ or ‘Naturally Derived’ if the ingredients in the final formula are at least 95% Natural or Naturally Derived. 

We believe that, if the formula is more than 95%, but a mix of natural and naturally derived ingredients, the weaker claim ‘Naturally Derived’ should be applied out of caution to not mislead consumers. 

For a product to be called organic, we believe it must contain at least 95% certified organic ingredients. These are ingredients that have been certified to have been grown without any synthetic fertilisers, herbicides, pesticides and without any genetically modified ingredients. 


There is no industry standard and agreed definition of what a ‘Plant Based’ cosmetics or household product actually is. This leads to brands applying their own definitions and, in some cases, greenwashing. 

In formulation development across cosmetics and household products, a plant oil can be modified with carbon from other sources to improve its performance for specific purposes. 

In our view, if the carbon in the plant oil is more than 50% from plant sources, it is reasonable to refer to that ingredient as plant-based. 

We would always advise consumers to ask brands that market their products as ‘plant based’ for the brand to explain what it means to them.  

It’s also important to note that plant based ingredients are can be very different to botanical ingredients. A botanical ingredient is directly derived from a plant source with minimal processing to maintain their purest form. 

Preservatives are very commonly used in consumer products. You’ll probably find them in your bread, jam and that can of diet coke you just cracked open. 

We use preservatives in our formulas to help prevent the growth of microorganisms and bacteria in our products over time.


S - V

Surfactants are critically important chemicals in any cleaning or laundry product. The word is short form for ‘Surface Active Agent’. These are active ingredients that help to reduce the surface tension allowing particles, dirt and grime to be removed more easily in the cleaning process. 


Our definition of a synthetic ingredient is one where the ingredient has been derived or created in laboratory or scientific settings. This may include ingredients that are chemically identical to their natural equivalents.

In our view, it's important to note that synthetic ingredients don’t necessarily mean that they are “bad”, “toxic” or to be avoided. In certain circumstances, synthetic chemicals can be created in scientific settings far safer and far less resource intensively than their natural counterparts. 

A toxicology risk assessment report is part of our standard process when it comes to formulating new products here at Homethings. These third party assessments review the final formula in detail for potential chemical hazards, dose-response and any risks that might arise from anticipated exposure. 


A Vegan product does not contain any animal ingredients or animal-derived ingredients in either the composition of the product itself or in the processing and manufacturing or the product and its packaging. 

This includes, but is not limited to, ingredients such as honey, tallow, lanolin, collagen, albumen, carmine, gelatin, urea etc. 

At Homethings, we use the definition of Vegan as provided by the Vegan Society. Our products have been proudly certified by their accreditation programme since we launched in 2020.  

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